Rick Ducey, chief strategist at BIA/Kelsey, will speak again at the Future of Radio Conference, March 14-16, 2012 in Hilton Head. Rick and BIA/Kelsey have developed retail ad forecasts for years, and the latest findings indicate that the growth opportunity for radio through the next 5 years is clearly in digital. From 2011 to 2015 online radio revenue will grow 58% while traditional spot dollars will only grow 17%. What’s really scary for broadcasters are the number of digital sales people from new companies invading their markets going after small and medium size retail businesses to capture their online ad spending. Rick will give participants insight into strategies new competitors are using and will also share video interviews with typical retail advertisers reflecting how they feel about radio sales reps and others pursuing local ad dollars. He’ll outline a number of tactical steps broadcasters should consider to protect their turf and go after those incremental digital ad dollars.
To reserve your space for this year’s conference, complete the form on the registration page and indicate your desire to participate. Participation is limited to 35 attendees. Fees for attending are shared among all participants and range from $350 – $500 plus accommodations and meals.