…it Spells More Opportunity for Multi-platform Radio Operators
eMarketer is reporting time spent with all media along with the gains and losses of each. Then it compares where ad dollars are going compared to where media use is. They are reporting some loss in TSL for radio but advertisers are still under spending on radio compared to media usage. Not a big surprise, but look at where magazines and newspapers are. Advertisers are way over spending compared to eyeball/ear delivery. This spells big trouble for print. Advertisers are significantly under spending on digital given the eyes and ears it is delivering.
This means there is a great opportunity for the operator that can successfully develop and deliver advertisers a multi-platform ad service combining radio and digital Internet services. Read the eMarketer article here.