March 28, 2012 @ 5:54 pm
posted by jhooker

This latest data from Edison Research will have a significant impact on the Scenario Model we’ve been tracking driving future predictions toward what our participants have describe as “doomsday” or “wheel spinning” if Broadcasters don’t heed the warning signs and move to a multiplatform digital strategy. This is radio’s opportunity to win or lose depending on how they react to these changes in the listening behaviors of radio’s customers.

As we discussed in last week’s conference on the Future of Radio Conference in Hilton Head, SC, radio operators still own a significant music brand with their listeners but it is time to act by providing those customers with a 2-way music experience branded with the station’s name.


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