Comments for Future of Radio Online

Comment on The Future of Radio Conference 2010 by New Cars

New Cars — Fri, 18 Nov 2011 16:09:34 +0000

New Cars…

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Comment on Consumers are Wiling to Pay for Streaming by Dick Taylor

Dick Taylor — Fri, 11 Nov 2011 02:39:46 +0000

Getting more control is why I’ve been a paid subscriber to Sky.FM for the past four years. So this research resonates with me.

Why am I paying for radio? Because there are several formats that I’ve put on the radio and which, since the advent of PPM, have vanished from over-the-air radio. Smooth Jazz for example.

Sky.FM offers a variety of Smooth Jazz formats and while I’ve sampled other offerings, nothing compares with the way they serve it up. It’s streamed at 256 kps and is commercial free. Cost: $48/year.

But since being a subscriber I’ve fallen in love with New Age, Solo Piano, & Love Songs among others.

It is NOT radio. It is a replacement for my iPod.

There IS a wonderful radio stream that I adore. WAVV out of Naples, Florida.

WAVVs stream is the same as the over-the-air broadcast. 100% simulcast. And with only 8-units of commercials per hour (ads that are of interest to a listener of the format) they are not intrusive but accretive to the listening experience. It’s what ALL radio streams should be.

Remember when almost all radio stations only ran 8-units per hour???

When a radio station is programmed with passion — or a stream for that matter — it touches the heart of the listener. And hasn’t that always been what programming is all about?

Comment on The Connected Car: What’s Driving “Mobile” Innovation by Dick Taylor

Dick Taylor — Thu, 20 Oct 2011 17:48:06 +0000

A couple of things came to mind as I read this post. First was the Mary Meeker presentation at WEB 2.0 – which if you haven’t viewed, you should. Here’s the link: http://www.youtube.com/watch?v=0g9vmtG7r7c

Mary’s presentation tells us things like 85% of the world is now connected to wireless while only 80% of the world is connected to the electrical grid. The developing world is blowing past the communications structures that we so depended on in our lives and is quickly adopting the media of NOW.

Next was Mark Ramsey’s blog post about Radio’s Crisis of “WHY.”

http://www.markramseymedia.com/2011/10/radios-crisis-of-why/

What’s your radio brand? Why does your station exist? Why should your audience care?

It would appear that the gentlemen doing the Connected Car seminar clearly demonstrate how the radio industry has dropped the ball in terms of creating passion in the listener by it not even occurring to them to include radio in the mix.

But then Advertising Age does this all the time when talking about media.

Radio is the “Rodney Dangerfield” of communications and if we don’t wake up we will be like Rodney is today; dead.

Recent history shows the introduction of HD Radio & the iPod at roughly the same time. Which did the consumer buy? The audience is voting with their dollars and in so doing is writing the future of media.

My 3-year old grand daughter hasn’t a clue what radio is, but is fluent in iPhone. My 15 year old nephew knows what radio is, but spends his time with his iPad2 instead. We are living in a communications revolution.

Comment on John Gehron: “4th Golden Age of Radio” by Shannon Burke www.radioio.com twitter.com/theshannonburke

Shannon Burke www.radioio.com twitter.com/theshannonburke — Mon, 17 Oct 2011 19:56:37 +0000

Shannon Burke http://www.radioio.com twitter.com/theshannonburke…

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Comment on Future of Radio…Transformation to A Digital Paradigm by Shannon Burke www.radioio.com twitter.com/theshannonburke

Shannon Burke www.radioio.com twitter.com/theshannonburke — Mon, 17 Oct 2011 14:29:54 +0000

Shannon Burke http://www.radioio.com twitter.com/theshannonburke…

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Comment on The Future of Radio Conference 2010 by Shannon Burke www.radioio.com twitter.com/theshannonburke

Shannon Burke www.radioio.com twitter.com/theshannonburke — Mon, 17 Oct 2011 13:45:58 +0000

Shannon Burke http://www.radioio.com twitter.com/theshannonburke…

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Comment on Latest Research from Edison About In-Car Listening Released at NAB Radio Show by Shannon Burke www.radioio.com twitter.com/theshannonburke

Shannon Burke www.radioio.com twitter.com/theshannonburke — Mon, 17 Oct 2011 11:55:14 +0000

Shannon Burke http://www.radioio.com twitter.com/theshannonburke…

[...]Latest Research from Edison About In-Car Listening Released at NAB Radio Show « Future of Radio Online[...]…

Comment on Radio’s (Maybe) Only Ally in the Connected Car? Consumers by Susan Hooker

Susan Hooker — Tue, 09 Aug 2011 22:46:36 +0000

Thanks for the thoughtful article.

Comment on Rick Ducey: “The Multi Platform Opportunity” by Andy Whatley

Andy Whatley — Sat, 04 Jun 2011 15:40:32 +0000

Thanks for adding video from this year’s conference which I regrettably missed. Will not miss next year!

Comment on Resistance to Change…a Driver that Overlays the Scenario Model by Jim Brewer Sr

Jim Brewer Sr — Thu, 02 Jun 2011 11:24:48 +0000

The velocity of change in our business is increasing. It is daunting to develop a cogent strategy because it envelopes a multiplicity of disciplines.
1.The new distribution channels for our programming and local content.
2.The real need to embrace social networking/marketing.
3.The challenges of effectively monetizing our content through the new channels.
4.The new skill sets required within our organizations.
Each market seems to be different and require a custom approach as was evident in our last meeting. Keeping our content relevant to the market and embracing the new distribution channels must be the primary driver in developing our still evolving strategies.